The Power of Skilled Negotiation: Why It’s the Buyer’s Secret Advantage

Two businessmen handshaking in office after signing contract

Negotiation determines the real value of a property — and few buyers use it to their advantage. This article breaks down Aurora’s proven negotiation framework, from agent psychology to market-backed bidding strategies. Discover how professional negotiation removes emotion, secures favourable terms, and helps buyers win in competitive markets.

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